Nowadays, it becomes more and more important for companies to trace the environmental footprint of their products. The regulations around CO2 emissions have become more strict and therefore it is important for companies to gather more insights. However, due to the diverse array of products and complex, often global supply chains, measuring product footprints becomes a real challenge for companies.

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Currently, evaluating the life cycle impact of products is conducted on a manual per-product basis, making it unscalable and very time-consuming for companies. This has led the founders, Maud and Gijs, to ask: 'Is there a better approach?

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To solve this problem, Root Sustainability has developed a platform that automates the manual life cycle assessment process, allowing product companies to simultaneously perform thousands of life cycles. This provides comprehensive insights into the overall environmental footprint of their entire product range, enabling them to ensure compliance, drive positive change, and stimulate growth. By making product footprints universally accessible, Root is resolute to reshape the industry norm.

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The platform includes a matching algorithm to convert customer data into measurable impact, automatic life cycle formation, a user-friendly data onboarding platform to guide users and streamline collaboration across the value chain, a scenario builder to reduce impact, and reporting tools for compliance and marketing purposes. Their platform is mostly applicable to product companies within the consumer goods industry like food, furniture, and clothes, but also electronics and household goods.  

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The global shift toward sustainability, driven by legislation and industry trends surrounding CO2-footprint reduction, empowers the importance of Root’s mission. Root is ready to play a pivotal role in this transformation, addressing the critical need for tools to measure emissions with their innovative technology.

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The founders of Root Sustainability, Maud van Gijs, started working on this innovative platform driven by their shared passion for making a positive impact. With their background in environmental sciences and data engineering, they are a dynamic and strong duo to work out their plan to help the consumer goods industry. We as Graduate Entrepreneur are highly excited to observe their next steps as the team has very ambitious plans!

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To learn more about Root Sustainability, visit their website at https://root-sustainability.com/.

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