Utrecht, 27 September 2022 - Partner marketing platform Channext has raised €4.5 million in funding. The series A round is led by Holland Capital, investing together with the Graduate Entrepreneur Fund and current investors. With this funding, Channext aims to become the European market leader and connectits first US customers.
Channext is a partner marketing platform for Tech vendors that sell their products through business partners. Channext helps companies such as Cisco, Dell, and Logitech publish their marketing content on their partners’ marketing channels (like websites and social media). The platform automatically collects and presents partner data in one central dashboard.
“Less than 10% of business partners participate in their vendors’ marketing activities. The vendors that we work with often have thousands of business partners. It’s impossible to help each one in their individual marketing efforts. Channext is a platform that allows vendors to help partners do marketing and increase their revenue at scale,” says Rick van den Bosch, CEO Channext.
Channext makes the life of business partners easier. Business partners often sell products by dozens of vendors. Channext allows them to manage the marketing activities of all their vendors from a single platform, instead of using a separate tool for each vendor. Using the Channext platform, vendors increase their marketing participation from less than 10% to over 90% on average.
Market leader in Europe and first steps in the United States
Rick van den Bosch: “We raised this investment round to establish Channext as the European market leader, and take the first steps in the United States. Our ambition is to grow to 10,000 business partners. We’re launching with two vendors in the US this month, and aim to significantly grow that number over the coming 18 months.” Jorg van der Heijden, Partner Holland Capital: “Partner marketing is on the rise, and Channext is a unique company with a lot of growth potential. We look forward to supporting the team in its next growth phase.”
Founded in 2019, Channext counts over 30 FTE and is located in Utrecht. Channext’s software platform helps vendors and their business partners easily publish and track marketing content. Channext offers a marketplace of over 1,000 business partners.
About Holland Capital
Over the past 40 years, Holland Capital has responsibly and successfully invested in over more than 150 SME-companies. With a clear investment strategy Holland Capital is active in the attractive growth markets of Healthcare and Technology. Holland Capital’s experienced and committed investment team understand entrepreneurship. They aim to establish an open, sustainable, and professional relationship with the companies they invest in, with the common goal of achieving growth. Holland Capital is backed by a broad network of successful Healthcare and Technology entrepreneurs.