January 17, 2023
Authic Labs
The funding from Rockstart and Graduate Entrepreneur will be used to expand their tech team and increase marketing and advertising campaigns, whilst also enhancing their product offering.
The Amsterdam-based startup Authic Labs enables brands to create unique marketing experiences using NFTs. They offer a no-code platform for companies from various industries (like art, fashion, gaming or sports) to create and sell digital collectibles on their own website. These digital collectibles can be used for immersive loyalty programs and as an additional revenue stream. Authic Labs offers customizable design options and also integrates a wide variety of payment options. The company won the Dutch Blockchain Award in 2022.
Authic Labs first began as a curated marketplace for art, connecting artists with collectors and art enthusiasts from around the world. The founders of Authic saw an opportunity to use blockchain technology and NFTs to create a more secure and transparent platform for buying and selling unique, one-of-a-kind artworks. As the company grew and gained traction, they began to see the potential for their platform to be used by other businesses as well. They saw that NFTs could be used not just for art, but for a wide variety of industries, from fashion and sports to gaming and events.
In response to this demand, Authic pivoted from being a pure marketplace to a business-to-business (B2B) software-as-a-service (SaaS) provider. They developed a no-code platform that could be customized to the specific needs of each client, helping them to create their own unique marketplaces for digital collectibles. As a result of this pivot, Authic has now helped numerous companies across a range of industries to set up their own marketplaces for NFTs and other digital assets. They have worked with fashion tech agencies to launch a 1000-piece digital collectible line, and have also partnered with major sports organizations and art galleries to create immersive experiences for their fans.
Through their B2B SaaS offering, Authic has become a leader in the growing field of Web3 solutions for consumer engagement.They have helped their clients to create new revenue streams, build immersive loyalty programs, and attract new audiences using cutting-edge technology. Authic is excited to continue exploring the potential of NFTs and other Web3 technologies to revolutionize the way that businesses engage with their customers and fans.
Founders Wouter, Lemar and Tat have the ambition to make Web3 accessible for all companies and to disruptively change the way companies engage with their clients. Founder Wouter Kloosterman comments, “We believe that Web3 can only become accessible to everyone once we have made the technology behind it invisible”.
Excited? Check out their website: https://authic.io/